Photography
Corporate image
Web design

Spazio Grafico is a project for an Italian graphic museum in Milan. We developed a transmedia visual identity articulated on multiple media, including a website and papers artifacts. The website is a useful portal for communicating the events and exhibitions of the museum, as well as as as an institutional reference. The project was then developed with a teaser campaign, which starts with posters and leaflets and installations in the Italian squares.

The goal was to develop an institutional communication of the museum and a communication of activities such as exhibitions and events and the production of materials with the corporate image.

All the materials produced were collected in a manual that contains the complete development of the project. The logo is an impossible figure, an axonometry of a square. Starting from it, we outlined the guidelines of the brand identity and the paper and digital declinations.

We also produced a brochure about the first exhibition on Carboni, Testa e Gregoretti. The exhibition wanted to be a versus about the three italian designer.