Interactive narrative architecture
Storytelling
Characters design
Mobile application UI

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IDeals is a project inspired by the ONU’s SDG concerning legal identity, and aims to spread awareness about this issue, making the audience reflect on the importance of regulations related to identification. The project, a transmedia narrative from which the team has developed only the webtoon app, tackles the topic with an interactive approach, created for an audience of young adults, who could be both interested in the subject and skilled enough to appreciate the medium.  

IDeals is a branching narrative webtoon, set in a world where humans cohabitate with a shapeshifting race, mobuls. Due to their metamorphic nature, mobuls don’t have legal identity and therefore are exploited by humans.

The VUP will explore the storyworld through the mobul Echo: making choices along the narrative, the player will shape Echo’s identity as well as the story itself. Echo is a Mobul with a mysterious past and who lives with a chronic disease. He lives in the Cave, and he’s in constantly switching from job to job in order to survive. The VUP will see the world throught his eyes and actions and will shape his past through the choices.

The webtoon has seven possible endings, which coincide with different ideals regarding legal identity. Therefore, through the narration, the VUP not only will be experience the consequences of lack of identification, but will also discover different views on the issue, shaping his personal opinion about it.

The project’s development followed several steps: after the definition of the storyworld and its characters, the team created the storylines, the transmedia strategy and the visual. The prototype and the drawings were implemented only after the creation of scripts and storyboards.

Thanks to the portable nature of its medium, IDeals could easily spread awareness about legal identity to a wide audience, exploiting the advantages of a native app and the possibility of infinite scroll.