Experience Design
Video & photography
Design language

The project Estremi Vicini is dedicated to the promotion of RaggiungiMi, a service of the Municipality of Milan dedicated to family reunification. RaggiungiMi needs to expand its catchment area, trying to involve both foreign and Italian citizens, and for this reason it needs to appear reliable to the public. Moreover, for this same reason, it is also necessary to act in favour of awareness: the reality of family reunification is unknown to many. Estremi Vicini has been realized to meet these needs.

An information and awareness campaign on the theme of distance and reunification has been created, the main focus of which is the creation of an exhibition, a sensory and immersive experience.

An editorial artifact parallel to the exhibition has also been produced with the same purpose of raising awareness and promoting the service.

A brand manual was created to better explain the identity of Estremi Vicini, allowing the reproduction even after a long time span.

To facilitate user-to-user sharing and network creation, however, an online platform has been designed, where users can tell their experiences, compare with each other and ask for advice; this site also hosts the contents of the exhibition and its realization.